readyRAW is a premium single-origin drip coffee made by RAW Coffee Company. The brief was to develop a sachet design which could be printed digitally, using Flexo printing for the packaging which was to be packed and filled in-house. The drip pouches are sleeved by a sachet and 5 sachets are then placed in a box.
In addition to the packaging, we developed a custom pop display stand for their retail section with interchangeable units for the customer to change the coffee how they see fit.