Our mission for RAW Coffee Company was to refresh the brand but keep the design recognisable. The brand has been operating in the UAE for 16 + years and for this reason, the client was hesitant to move too far away from the original design.
We cleaned up the logo, refreshed the colour palette to a more cohesive aesthetic and simplified and modernised the brand including print, digital, social and all collateral the brand needs including food trucks, vehicle branding, apparel and each touchpoint of the brand. The challenge has been to do this in a phased approach and on a budget.
We have seen growth and brand recognition across all touchpoints, increasing social engagement and brand awareness and, most importantly, an increase in sales for our client. We have been working for RAW for over 3 years and we will keep growing our relationship with our client and their loyal audience.
