EQUALIZE is a cafe brand developed for SkyDive Dubai and DeepDive Dubai collectively.  The client brief was to create a name and a brand for a contemporary cafe that would serve both locations.  Our solution was to find the bridge between these extreme sports and develop the brand from there.  In skydiving (above) and diving (below), humans need to equalise air or water pressure, to maintain balance in the inner ear.  

The brand was rolled out across all F&B touch points including social media and in addition we also managed print and the interior design and fit-out of both spaces.  We also created all social content and managed their social pages which included Facebook and Instagram. 

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